It’s no secret that the reason customers visit Device Pitstop stores is because of the exceptional products and services within. Thus, they are interested in the value of our refurbished inventory, as well as the cost effective repair services Device Pitstop offers. This group is also attracted to Device Pitstop, because they are young to the workforce, and are often not quite as financially secure as they would like to be.
Any downtime on a smartphone or laptop will have a negative impact on both their work productivity as well as their personal social scene, and must be avoided or minimized. Most importantly, they are mobile, and their devices must keep up with their lives. They are beyond comfortable with technology and are generally very socially aware. They are defined as confident, tolerant and networked. They live a very active lifestyle and are constantly on the go. Our Millennial customers are men and women ages 25 to 35. And when they find a store they love, they share the news with their friends and social media followers. This up-and-coming group looks to us to provide them with affordable devices that will help them to complete school work, be entertained, develop their online presence and learn skills for their future. Younger kids in this group rely on devices for entertainment and education, while tweens and teens do the same with the addition of maintaining social media accounts and essentially a personal brand for the world to see. They are the first group to truly grow up with technology at their fingertips. Our Generation Z customers include kids between the ages of 5 and 19. From a repair standpoint, we help our customers stay connected and active when they break a phone or laptop screen, or when a computer crashes. Parents looking for a cost-effective solution to a device need for their children will turn to Device Pitstop and our selection of refurbished laptops, tablets and smartphones. Married couples with growing children are, by extension, a primary customer group as well because most preteen children have phones, tablets and laptops of their own. The lives they lead are busy and integrally connected with technology, helping them to balance a busy work schedule and an often busier personal life. Our core customer group is comprised equally of men and women ages 25 to 55, living within a 10-mile radius of our stores.
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Plus, Device Pitstop offers all of the common accessories you would expect to see for laptops, desktop computers, tablets, smartphones and more.Īt every Device Pitstop store, customers will find a clean, open layout, a great product selection and a friendly, professional staff that provides excellent customer service. Our refurbished inventory is typically sold between 25% and 50% below current or original retail pricing. We also utilize a network of brokers who acquire product off-lease from various companies or outsource overstock items from clearance houses. Refurbished retail inventory is acquired on an ongoing basis from our customers selling their gently-used or no longer needed electronics to Device Pitstop for CASH On-the-Spot. Additionally, the service and repair aspect of the business model comprises approximately 30% of average store sales. We provide quality refurbished and factory recertified laptops and other personal devices at high-value retail prices.
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It is a retail and repair store that buys, sells, trades and repairs laptops, tablets, and smartphones of all varieties-from Apple products to Windows and Android.
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